Parting with the money is often the easiest part of purchasing a new piece of art: it’s all the previous considerations, the toing and froing which make for the real headache. Does this frame match the hardwood floor? Will this painting dominate the room, or is my sofa too large for such a petite canvas?
These examples might not be quite on the mark, but we hammer ourselves with uncertainty over the cost and motivations behind our purchases until, sometimes, we end up not buying anything at all - or, perhaps worse, we buy something we don’t even want.
It’s important to stay within budget and, if you’re investing in art, it should match the rest of the room. But those aren’t our only two considerations. Let’s take a look at all those swirling thoughts which dominate our decisions when buying artwork, and see which matter most.
What Does It Make Me Feel?
Before looking at the price, style or investment potential of any piece of art, we all register the emotional impact. The number one reason why we purchase art (except in the case of superstar artists whose name is the main selling point) is because it resonates with us on a less logical level.
If you see a piece of art which causes you to stop, stare, think, gasp or in some way react, then don’t neglect that sensation. It could even be a warning that you don’t like the piece - perhaps despite a popular name or theme. Should you throw your gaze onto a painting and feel nothing, then listen to that as well.
Can I Really Afford It?
As much as we’d love it to be otherwise, quality art always comes with a price tag, and sometimes that tag can make us wince. Art isn’t an investment with which you should indebt yourself. When our eyes fall on a piece of original artwork at home or work, it should incite an emotional response or fill an aesthetic requirement - by overreaching in your spending, you’ll serve only to remind yourself of the financial hardship.
Spending money on art is a worthy cause, but always stay mindful of your means.
The Artist and the Industry
Some of us look to art as an investment, and their motivations will be a little different. You’ll want to consider the age, reputation, training and personality of the artist. Investing in artists is always a gamble, but you can mitigate risk - remember that you’re rarely investing solely in the art itself; you’re investing in its creator.
Space, Furniture and Style
There are very few pieces of art which can stand and shine in any environment - more often than not, we make our final selections on art based on its future surroundings. From an aesthetic perspective, it’s certainly important to consider the style of the room and its interior design, but also try to choose a piece of art which has that emotional and intellectual connection.
Don’t settle for a nice piece which suits the room; keep searching for the perfect piece which compliments your life.