There are millions of quality artworks out there, but not all of them are well sold. To ensure a place for themselves in the art market, artists employ a variety of marketing strategies to grow the value of their art. Here are a few marketing tricks that helped artists gain publicity and turn themselves into brands.
Sometimes it seems like artists get instant recognition for their work. But more often than not the success of an artist is the result of a thought-through strategy constructed by other art professionals. Let's talk about the role of galleries, dealers and artists’ estates in building powerful artists’ brands.
Although some art investors manage to get high returns on their purchases, investing in art is, in fact, a high-risk endeavor. Art investments carry a wide range of risks and expenses that many people aren’t aware of when entering the market - let's look into some of them.
Art auctions are considered the most transparent art trade channel out there – sales are clear, prices are made public, anybody can participate. However, there are some unclear practices that cast a shadow over the seemingly straightforward auction process.
The price of art depends on many factors, some of which can be manipulated by collectors to grow the value of their pieces. Let’s take a look at how collectors can influence these factors to increase the value of their collection.
Limited edition prints are often seen as mass-produced copies of famous artworks. But prints can be just as valuable as other artworks. Buying prints can be a great way to acquire pieces by famous artists at affordable prices or they can be a great way for new art collectors to kick off their collection.
How to benefit from an Art Fair? - tips and tricks for visitors collecting art. If you plan to stay active during an art fair season, check out these recommendations to get ready for it.
There are many factors that go into pricing a piece of art. Sure, some of them are less tangible than others, but they’re all quite easy to follow once you observe them. So, without further ado, let’s take a look at the factors which really determine the price of the art.
It’s important to stay within budget and, if you’re investing in art, it should match the rest of the room. But those aren’t our only two considerations. Let’s take a look at all those swirling thoughts which dominate our decisions when buying artwork, and see which matter most.
Investment in emerging artists is a necessary step as we look towards the future of contemporary art. If a world void of original art holds no interest for you, or you simply want to locate inexpensive, original works, then consider casting your net among emerging talents.